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Rolls out natural acne line.
July 17, 2009
By: Jamie Matusow
Burt’s Bees’ new Natural Acne Solutions line contains salicylic acid derived from willow trees. The line, targeted to 18-24 year-olds, includes purifying gel cleanser, pore refining scrub, daily moisturizing lotion and a targeted spot treatment. The line debuted this week. All items in the line retail for $9.99 except for the moisturizer, which costs $17.99. According to data from Information Resources, Inc., sales of acne products reached $371.8 million for the latest 52-week period ended June 16, an increase of 1.2% in the food, drug, mass and natural channels. Sales do not include Whole Foods and Wal-Mart data.
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